Change is tough. Be tougher.

Navigating across an ocean requires a vessel that is sea-worthy. To remain competitive and win in today’s volatile marketplace requires an organization that is “change-worthy.”

Leading organizational transformation is less about implementing a new process or system than it is to design a “change-worthy” organization able to navigate through continuously changing market environments, updating structures, adjusting processes, and helping teams and people to quickly transition to new ways of engaging and contributing.

You need to be continuously evaluating how you drive value and how you operate as an organization. You need a capacity for leading transformation. As in all things, when it comes to organizational transformation, leadership is the single largest determinant of success. It takes leadership to build an unsinkable organization.

Three major barriers to effective organizational transformation are:

  • A lack of strategic alignment,
  • An unwillingness or inability of senior leadership to embrace and lead change,
  • Operational and tactical actions that are uncoordinated and pulling teams and the organization in multiple, competing directions.

Working with Giuliano Associates and following our tested and proven approach, you’ll build an unsinkable organization. Together we will:

  • Create Alignment around a high-level vision, strategy, and action plan for transformation at an enterprise, function, or initiative level.
  • Build leadership and team capacity to engage others and lead smart, swift execution of your strategic transformation plan and accelerate shift of mindset, behaviors, and culture.
  • Coordinate Action using familiar tools that build, replicate and scale careful, strategic thinking and effective communication.

Podcast Reviews

  • Excellent listen!
    May 7, 2023 by Mickey HB from United States

    Insightful and thorough introduction to the fundamentals of leadership!!

  • Insightful and Thought Provoking
    May 7, 2023 by Madeline Sattler from United States

    Greg’s insight and expertise is a gift. Thank you for sharing your knowledge with the world!

  • Greg is a gem and a fountain of great leadership insights
    May 3, 2023 by Bob Dimicco from United States

    I learn something super valuable each time I meet with Greg and listen to one of the excellent podcasts with guests steeped in leadership experience!! The wide range of guests and their experiences make it a “must” to catch these Ultra Leadership podcasts because there is always a great takeaway a leader can apply.

  • A true leader
    April 7, 2023 by Ajit Singhee from India

    Best way to do a thing is to do it and a true leader does it. He takes bull by the horn but prefers operating incognito. He is a team man delegates authority but not before instilling his team with requisite zest. He is focused and single minded, but never averse to change course when better opportunities knock. To him positivity, like peace, is indivisible. Divide it and it multiplies, ever more infectious in the right sense. His universal advice to the young- practice practice and more practice . There is no shortcut to success. No one has all the answers. Let us seek it together as a team , to ‘fake it till you make it’ is no good idea . It is only a skin deep and bound to be found out

  • The real work of leadership
    February 9, 2023 by KavitaRose from United States

    I love everything about this podcast. The interviews are succinct and power packed with wisdom of guests really doing the work of leadership. The different perspectives and honesty of each guest is refreshing. AND with each episode I add something to my reading list and a new insight / reflection for my own growth.



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There are a variety of ways we engage to help lead transformation.

Coaching for Change Leaders –These short-term engagements (4-6 months) help change leaders focus their change strategy and provide them with a roadmap and tool kit for engaging their team at the front edge of change.

Coaching Teams through Change –These engagements of 8-12 months include Coaching for Change Leaders and support for the top team or leadership team responsible for guiding an organization, business unit, or geography through transformation. 

Leading Organizational Transformation –These engagements of 12-36 months start with the leader and top team building individual and collective capacity to lead two simultaneous, interdependent transformations, how the organization drives value and how it operates. We work with you to design and execute a comprehensive change leadership strategy that engages multiple levels of leadership to create alignment, build capacity and coordinate action.

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“Two years ago my life changed when Greg became my executive coach, a feeling that I know is shared among the people he works with. Greg’s approach delivers exceptional results. He quickly and intuitively identifies the talents of each person, and then develops a bespoke plan. Our plans balance the short and long term to drive growth and personal development. The work always ties to an outcome. What’s the business objective you need to deliver and what are your personal hopes and dreams? The approach works for a busy executive while keeping you accountable! Lastly, he takes the time to get to know his clients as people, learning about our families and lives. He cares about the whole person, and as a result, builds trust. I highly recommend Greg and appreciate the opportunity to be his client.”
Mary Kate Loftus | SVP, Digital Banking, M&T Bank