White Papers

We are in strong agreement with President John F. Kennedy when he said, “Leadership and learning are indispensible to own another.” That’s why we keep learning and sharing that learning with our clients. Check out some of the white papers we’ve generated to help leaders and teams grow #UltraLeadership and go beyond usual and ordinary.


Ultra Leadership

A brief summary of key concepts as explained in Greg Giuliano’s book of the same title.
Executive Summary: Gallup’s State of the American Workplace Report 2013 revealed that 70% of workers are not engaged at work. Engagement statistics are not the problem. They are the symptom. This statistic is a glaring indictment of leadership. We’ve become comfortable and stuck in how we think about and practice leadership. It’s time for leadership that pushes the limits and gets people to willingly, enthusiastically, and repeatedly say “yes,” engage and contribute. It’s time for “Ultra” Leadership.

Download Ultra Leadership White Paper


Ready, Aim, Lead

An introduction to a central tool for serious leaders of change, the A3 Mental Model.
Executive Summary: Despite 30 years of change management, most change efforts still fail. The tendency for “Ready, Fire, Aim” that permeates many organizations hinders our ability to focus attention, develop optimal solutions, and execute comprehensive change strategies with discipline. We need to “aim” before we fire. We need to introduce a change leadership mindset and tool set that creates alignment, builds capacity, and coordinates action to drive business transformation.

Download Ready, Aim, Lead White Paper


The Leader as Coach

An call to action for leaders to adopt and leverage a coach approach using the A3 Coaching Framework to engage others to drive business success.
Executive Summary: Leaders grow leaders. A “Coach Approach” to leadership can accelerate development, increase engagement, and raise performance. Making the choice to use a coach approach to growing others is a smart leadership strategy that produces strong business results. The Ultra Leadership framework and A3 Coaching process provide leaders with the tool kit to move beyond usual and ordinary, get more from their people, and make their jobs easier in the process. The A3 Coaching tool provides a proven framework that combines the mindset, skills, and process to empower the leader as coach.

Download The Leader as Coach White Paper


Ultra Influence

A reminder that leadership is an ability to influence action and that leaders don’t all have titles and positions of formal authority.
Executive Summary: A new reality has taken hold that requires a shift in how we understand and practice leadership. Leadership and influence are interconnected. Ultra leadership creates willing “volunteers,” influencing people to enthusiastically and repeatedly engage and contribute. Real and lasting influence relies on personal power over positional power. Leaders able to make this shift will demonstrate their trustworthiness, win people over and become masters of “ultra influence.”

Download Ultra Influence White Paper

Podcast Reviews

  • Excellent listen!
    May 7, 2023 by Mickey HB from United States

    Insightful and thorough introduction to the fundamentals of leadership!!

  • Insightful and Thought Provoking
    May 7, 2023 by Madeline Sattler from United States

    Greg’s insight and expertise is a gift. Thank you for sharing your knowledge with the world!

  • Greg is a gem and a fountain of great leadership insights
    May 3, 2023 by Bob Dimicco from United States

    I learn something super valuable each time I meet with Greg and listen to one of the excellent podcasts with guests steeped in leadership experience!! The wide range of guests and their experiences make it a “must” to catch these Ultra Leadership podcasts because there is always a great takeaway a leader can apply.

  • A true leader
    April 7, 2023 by Ajit Singhee from India

    Best way to do a thing is to do it and a true leader does it. He takes bull by the horn but prefers operating incognito. He is a team man delegates authority but not before instilling his team with requisite zest. He is focused and single minded, but never averse to change course when better opportunities knock. To him positivity, like peace, is indivisible. Divide it and it multiplies, ever more infectious in the right sense. His universal advice to the young- practice practice and more practice . There is no shortcut to success. No one has all the answers. Let us seek it together as a team , to ‘fake it till you make it’ is no good idea . It is only a skin deep and bound to be found out

  • The real work of leadership
    February 9, 2023 by KavitaRose from United States

    I love everything about this podcast. The interviews are succinct and power packed with wisdom of guests really doing the work of leadership. The different perspectives and honesty of each guest is refreshing. AND with each episode I add something to my reading list and a new insight / reflection for my own growth.



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Are you ready to shape your next normal?

The Next Normal

In The Next Normal, Greg Giuliano provides an actionable framework for anyone who wants to rethink, reset, and renew their leadership to make a bigger impact, engage their people, and lead more successful transformation. Marshall Goldsmith, Author of the NYT Bestseller, Triggers says, “The Next Normal is a must-read for anyone who wants to create a team and organization that values leadership, empowerment, accountability. In an approachable and light-hearted manner, Greg combines first principles of leadership and change with a practical and actionable team management system that can scale to renew your organization.”

Available in hard cover, paperback, Kindle, and Audible formats.Order a copy today!

Image of the book cover, The Next Normal by Dr. Greg Giuliano showing the title and a picture of a butterfly with a space rocket body.