Managers Run the Present. Leaders Shape the Future

“Business is constant change; our organizations are what leadership makes them.” —Greg Giuliano  

Your organization is changing by necessity or by choice. Change is disruptive: Something will end and something new will take its place. Minimizing that disruption takes leadership that can create alignment, develop the capacity for growth, and ensure a high degree of coordination. Indeed, leadership is most vital factor in organizational, team, and individual performance. It always comes back to leadership.  

Leaders shape the future: disrupting the status quo to guide an organization from its current state to a fully realized vision, to transform groups of diverse individuals into high-performing teams, and to facilitate individual development for all team members.  

At Giuliano Associates, we help leaders and teams become better leaders and teams—better at doing the work of leadership: aligning people, building bench strength, and coordinating action shape the future consciously and confidently.  

Are you ready to shape your next normal? 

The Next Normal

In The Next Normal, Greg Giuliano provides an actionable framework for anyone who wants to rethink, reset, and renew their leadership to make a bigger impact, engage their people, and lead more successful transformation. Marshall Goldsmith, Author of the NYT Bestseller, Triggers says, “The Next Normal is a must-read for anyone who wants to create a team and organization that values leadership, empowerment, accountability. In an approachable and light-hearted manner, Greg combines first principles of leadership and change with a practical and actionable team management system that can scale to renew your organization.”

Available in hard cover, paperback, Kindle, and Audible formats.Order a copy today!

Image of the book cover, The Next Normal by Dr. Greg Giuliano showing the title and a picture of a butterfly with a space rocket body.