“Greg Giuliano's Coaching for (a) Change: How to Engage, Empower, and Activate People is a masterful blend of insightful wisdom and practical coaching strategies. Greg's profound insights into the intricacies of effective coaching offer a refreshing perspective on engaging and empowering teams. His GR8 Coaching Framework is a practical, results-driven approach that transforms the way leaders interact with their teams. By focusing on trust, communication, and accountability, Greg provides a roadmap for creating a positive and productive organizational culture. This book is an invaluable resource for any leader looking to foster real change and drive their team to new heights of success.”

Dr. Marshall Goldsmith | Thinkers50 #1 Executive Coach and New York Times bestselling author of 
The Earned Life,Triggers, and What Got You Here Won’t Get You There

Book cover, Coaching for (a) Change by best selling author, Greg Giuliano

AMAZON #1 BEST SELLER!

COACHING FOR (A) CHANGE

Let’s face it: change is hard.

And yet, that’s exactly what leaders are called to do—enable positive transformation for their organization, team, and team members. Traditionally, leaders have relied on a command-and-control approach to drive results: They tell people what to do.  

But there’s just one problem: it doesn’t work.

No one likes being told what to do. People want to be engaged, feel empowered to shape their work, and be activated to achieve their best.

In Coaching for (a) Change, Dr. Greg Giuliano draws on over two decades of leadership and coaching experience to offer a practical, adaptable path forward. Through the GR8 Coaching Framework—eight questions to quickly coach anyone, anytime—you will learn how to kick the “Expert Problem-Solver” habit, shift from manager to coach, and create the conditions for people to own their situation, own their solution, and increase their impact.

Real change is only a few good questions away. Are you ready to try coaching for a change?

Get your copy of COACHING FOR (A) CHANGE. Available December 10 in Paperback, Hard Cover and Kindle.

download free resources

  • GR8 Coaching Framework

    As we work to develop skills and form new behaviors, tools can be “training wheels” we use on the path to proficiency. The GR8 Coaching Questions serve as our coaching training wheels and helps us engage, empower, and activate people.

    Download

  • The Weather Check Coaching Tool helps us become better able to recognize and describe how we’re feeling and better able to coach another person to do the same.

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Praise for Coaching for (a) Change

  • “Coaching for (a) Change: How to Engage, Empower, and Activate People is an exceptional resource for anyone looking to elevate their coaching skills. Through the Be a GR8 Coach program, Greg and his team have helped to transform leadership in our organization, moving us from a command-and-control style to one that empowers and inspires our teams. The overwhelmingly positive response from across our organization is a testament to the program’s effectiveness in driving performance and impact. This book is a must-read for anyone serious about becoming a better Leader and Coach.”

    JOHN MCKENNY | SENIOR VICE PRESIDENT AND GENERAL MANAGER BMC, INTELLIGENT Z OPTIMIZATION AND TRANSFORMATION

  • “As someone who has experienced firsthand the transformative power of Dr. Greg Giuliano’s coaching, I can confidently say Coaching for (a) Change is a game-changer for Leaders. Greg’s approach enabled me to shift from a command-and-control style to one that truly engages and empowers my team. His GR8 Coaching Framework is practical and adaptable, making it possible for any Leader to foster a culture of ownership, innovation, and increased impact, not to mention having fun while driving outcomes! This book isn’t just theory—it’s an actionable guide that I return to repeatedly for its invaluable insights and tools. For anyone looking to elevate their leadership and drive real change, this book is a must-read and a must-do.”

    MAYA DILLON | HEAD OF COMMUNICATIONS, US, HSBC

  • “Coaching for (a) Change is a great read for anyone who wants to create a team and organization that values leadership, empowerment, and accountability. Greg Giuliano draws on his more than twenty years of experience to show how to be an effective Coach and truly empower people.”

    BRIAN SHERMAN | CHIEF PEOPLE OFFICER, DELTA DENTAL OF CALIFORNIA & AFFILIATES