An introduction to a central tool for serious leaders of change, the A³ Mental Model.

Executive Summary: Despite 30 years of change management, most change efforts still fail. The tendency for “Ready, Fire, Aim” that permeates many organizations hinders our ability to focus attention, develop optimal solutions, and execute comprehensive change strategies with discipline. We need to “aim” before we fire. We need to introduce a change leadership mindset and tool set that creates alignment, builds capacity, and coordinates action to drive business transformation.